We are getting dependent on the Internet. From buying clothes to order food online, we are using the Internet every day. The important of the Internet, the place of online marketing, is boundless. The terms SEO and SEM have gained a lot of popularity lately. People confuse between SEM and SEO. So are these same or different?
The difference between them is very simple. SEO or search engine optimization is a part of search engine marketing. Both of the processes are used to increase the visibility of a website in the popular search engines. SEO is used to optimize your website to gain a better ranking in the result page of search engine while the function of SEM is a bit more elaborate. SEM goes beyond the simple work of SEO. SEM comes with other methods which can be used to increase the search engine visitors, for example, PPC advertising. Here is a famous Vancouver internet marketing agency that serves businesses all around North America.
What is search engine optimization or SEO?
SEO is a process by which the website of your business is optimized to get free traffic from the search engines. If your website is optimized, then it will be understood more easily by the crawlers of search engines, and therefore, the chance of high ranking will increase in SERPs.
There are two parts of SEO, one is on-site SEO and the other id, off-site SEO. These are considered as the two pillars of SEO as well. The on-site SEO is the rule that you can apply to your business website or blogs, so it is search friendly. For example, to make your website search friendly, you need to have a good title, well-formatted URLs, correctly used headline 1 and headline and so on. The of-site SEO, on the other hand, refers to the process of acquiring voted from another website to increase the reliability as well as the trust in the eyes of Google. Learn more about Superb Systems Bellingham SEO https://superbsys.com/bellingham-seo and their professional SEO services.
What is search engine marketing or SEM?
SEM is a lot above of SEO. SEO SEM terms set confusing, but that does not mean that they are two sides of a coin. Many confuse these two terms, SEO SEM. SEO is just a subset of the search engine marketing strategy. It is s marketing process by which website is made more visible in the search engines like Google, Yahoo or Bing. You can get both free and paid traffic with the help of SEM.
The paid advertisement is very necessary because it assures you that you will get confirmed traffic almost every day, but the free traffic does not come with such guarantee.
SEO SEM is considered as an essential source if internet traffic because they help the website to reach their money, targeted clients.
So, if you are new in the world of SEO SEM, then it is high time you should acquire more knowledge about the search engine. This is because without these you will not be able to score a good position on the result page if search engine.